Today, any business needs video marketing. It’s only crucial to find an approach and take into account the specifics. When releasing a series of commercials, it’s recommended to do it regularly and in various ways (shoot several different types of content and mix them). It will allow you to better understand the audience’s interests and use the most effective tools for business promotion in the future.
Like any other way to boost your business, video marketing requires an initial analysis: what is interesting for the audience, what would they like to know about your business, how can you attract them, and show your professionalism.
In this article, we are going to tell you how to create video content for your brand and what types of video content marketers use for business promotion. Let’s go!
How to Create Video Content for Your Brand?
High-quality content from a brand is no longer know-how but a standard. And video content works best. YouTube is still the most popular platform for posting videos, despite the huge popularity of TikTok and Instagram.
Whether you post a video on a brand’s channel and promote it or shoot a video for advertising integration on third-party channels, in any case, you will need competent, professional video content for publication on social media.
Set a goal
The video for your product must fully meet the marketing goals and, at the same time, be beneficial for the audience. You need to make your viewers aware of their needs: how to prolong the life of their favorite things with the help of your product or service, or how to understand all the nuances of using the product.
You need to understand why you use video content in your marketing strategy and business promotion in general. Are you creating a video to engage, educate, or entertain the audience? Of course, each video has its own goal and task. And you can proceed to the next step when you have decided on them.
Think over an idea
After you have decided on the purpose of your video, you need to think over its concept — the main idea that you want to convey to the viewer.
The idea is the key to the client’s heart, for whom you are creating video content and planning the video marketing strategy as a whole. For the final product to be of high quality, it’s necessary to study the offered product or service as much as possible as well as the target audience (their needs and wants).
Don’t be afraid to compare yourself with other brands, business blogs, creative groups, directors, and more. Analyze the market and check what your competitors have published.
Write a script
A good script is the foundation of any video, and it takes a lot of effort and time to write it. In truth, writing a promotional video script is much more challenging than writing a full-length feature film. Indeed, deep knowledge of marketing, the target audience analysis, and an understanding of consumer psychology is required here.
If we refer to this point as a tip for business owners, it’s definitely worth delegating this task to professionals if you have never dealt with that.
Shoot a video
All stages of preparation for creating a video have been completed. It remains to start shooting it. If you are a startup owner and just initiated your business and don’t have enough money for a professional team and equipment — no problem. Today, you can shoot videos even on your smartphone. A nice camera can be found even in inexpensive models.
Moreover, if you can’t shoot a certain episode, you can use stock videos. It’s a great solution if you need to find a replacement for a shot that you didn’t have enough money or time to shoot, or you may just pick up a non-standard effect for video editing. Any video cutter will help you select, trim, and merge the necessary video fragment.
Edit the video
If you create a video for your video marketing campaign yourself, the video editing process won’t be difficult for you. Now, the Internet is full of all possible instructions and guides for the best video editing tools for business, which will clearly explain how to work with this or that software.
Remember, the better the equipment during the shooting, the less you ‘suffer’ during the video editing process. Therefore, don’t neglect microphones. So you don’t have to spend time improving the sound quality and getting rid of extraneous noise.
Post a video
Finally, you have filmed and edited your video content. One point of your video marketing strategy is almost done. The only thing left is to publish and wait for the result.
Regardless of whether you post the video on YouTube or other social media, you will definitely need to create a cover photo that will catch users and motivate them to watch.
Types of Video Content for Your Video Marketing Strategy
In this part of our article, we will briefly tell you about the types of video content. You can read more about each on the web.
- Video presentations. It’s a video about a new unique product, made to demonstrate all the benefits.
- Video reviews. In such videos, the product is described in all details — functionality, features, ways of use, sizes, etc. The reviewer can be a celebrity, a company employee, or an invited expert.
- Video instruction. Video instructions increase brand loyalty like no other videos. It’s an easy way to show the clients that you care about them. At the same time, instructions are not always needed only for high-tech products.
- Interview. It’s a great way to show viewers and potential customers that you are willing to learn from other people to improve your services and products or share your experience with experts from related industries.
- Educational/training videos. This category includes guides, master classes, tutorials, tips, and much more. Materials with useful information are the basis of content marketing and video marketing strategy in general.
- Life hacks. It’s a subtype of training video. In such videos, authors provide tips and tricks that simplify life.
- News. These videos have two goals — to show that your company follows the news; and to share some information about the enterprise.
- Entertaining videos. Such content is necessary for the business promotion of even extensive brands.
Among the types of video content, we can also distinguish presentation videos, image videos, video infographics, testimonial videos, and much more.
We have told you about how to shoot video content for your brand and what video content formats exist in principle. Now it’s up to you.
To make your videos effective and your audience loyal, you need to clearly understand who you are shooting video content for. Further, you must understand i)n what form it should be submitted (on what platform and in what format. And don’t forget to add keywords to descriptions. Today, it’s in demand.
We wish you all the best in your business promotion!