Top 11 Best SEO Tools for Auditing Your Website

Best and most effective SEO tools will be described in this article. Nothing can leave you feeling as perplexed and concerned as a sudden change in the Google algorithm.

It appears that search engines like Google wait until you have everything in order before releasing an update that renders your work immediately useless.

Additionally, Google’s evaluation of websites and choice of which websites appear on search engine results pages (SERPs) for certain queries are still somewhat secretive.

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The good news is that a digit of search engine optimization (SEO) tools are available, some of which are free and others are costly, that can assist you in viewing

You may raise your position and relevancy for your target keywords by viewing your website as search engines like Google do.

We suggest that you check the pricing pages for the tools you are most interested in to determine which plan is best for your requirements and goals. Some of the free tools down also offer paid plans, while some of the premium tools also offer free plans.

Check out our video guide below for general SEO advice that you can implement right away to expand your business.

Although you can use these tools for free, there may be a premium option with greater features.

We’ve discussed some of each tool’s best attributes as well as how to make the most of them for your SEO plan.

Top 11 Best SEO Tools for Auditing & Monitoring Your Website In 2022

Top 11 Best SEO Tools for Auditing & Monitoring Your Website are explained here.

1. Hubspot Website Grader


The purpose of marketing is to increase website traffic and qualified leads for the business.

Because of this, as marketers, we must comprehend precisely what we may do to raise that website’s SEO.

Enter your website’s URL into HubSpot’s Website Grader to instantly receive a report card with useful information about your SEO efforts. Also check Ux/UI Tools for designers

From there, you may enrol in the HubSpot Academy SEO course, which instructs you on how to enhance the SEO and user experience (UX) of your website.

You can: With the HubSpot Website Grader:

Website performance: Find out in a matter of seconds how well your website is performing, pinpoint particular performance problems, and get clear, useful advice on how to address them.

On-demand assistance: Get instruction on how to enhance your website.

Fix specific website problems:

Obtain access to a five-lesson HubSpot Academy course on website optimization to learn how to fix the particular issues with your website.

Develop for mobile:

Learn how to make your website mobile-friendly.

Improve website security by putting best practises into practise.

Improve user experience:

To provide users a wonderful experience, customise the user experience of your website.

2. Google Search Console

Google Search Console


Google Search Console is an SEO tool.

For the search terms & phrases your target audience uses to find you, Google Search Console includes a number of tools that can help.

If you’re a business proprietor or an SEO on your transaction team, Hunt Console can assist you in starting from scratch with an initial SEO analysis or in updating your current SEO strategy with new keywords.

You don’t need to be a programmer to use Google Search Console to monitor, troubleshoot, and improve your website.

Following are a few illustrations of website components Google Search Console will educate you about and assist you in optimising:

Find out which keywords your websites are currently ranking for by using the keyword tool.

Identify any crawl problems that may be present on your website.

Mobile Responsiveness: Evaluate how mobile-friendly your website is and look for ways to give your consumers a better mobile experience.

Google Index: Check to see how many of your web pages are included in Google’s index; if not, you can submit a page for indexing using the tool’s URL Inspection Tool.

Metrics and Analytics

The website-related statistics that are most important to you, such as clicks, impressions, average CTR, and average position.

3. Google Analytics

Google Analytics

Even though Google Analytics has a subscription version, you can still manage your website’s SEO with the free version of the software. This is especially true if you combine Google Analytics and Google Search Console.

You can then use queries to find areas for improvement with the keywords and phrases that you want your website and web pages to rank for. By doing this, all of the SEO data for your website will be centrally located and gathered.

In order to comprehend and enhance your SEO, you can also use the free version of Google Analytics in the following ways:

Filtering your referral traffic: Remove any traffic, such as fraudulent traffic, that could taint SEO reports.

The difference between organic and inorganic website traffic

Recognize the sources of your visitors and improve those channels to drive more traffic.

Use Site Content Reports to identify engagement metrics, such as those for each web page, for the directories and pages on your website, for page departure metrics, and for the acquisition, behaviour, and conversion of landing pages.

Review the Assisted Conversions function in the Multi-Channel Report:

Determine which of your channels generated the most conversions and what benefit they have for your company.

4. UpCity Free SEO Report Card

UpCity Free SEO Report Card

Utilizing UpCity’s Free SEO Report Card, you can evaluate your website to see how it compares to the competition.

You can get a report from SEO Report Card that addresses the following in return for your email address and a few pieces of information.

An overview of your website’s position on the most popular search engines is provided by a rank analysis.

Connect Building: A comprehensive list of the websites that link to your site.

On-Site Analysis: Examines how successfully you used your primary keyword to describe your website.

Information on the accessibility and loading speed of your website.

Trust Metrics: A summary of the level of authority or trust associated with your site.

Current Indexing: A count of the pages on your website that are currently being indexed.

5. Internet Marketing Ninjas


The SEO-focused business Internet Marketing Ninjas offers a number of free tools you can use to evaluate your website’s performance against that of the competition, optimise web pages for particular keywords, create meta tags, and boost natural traffic to your website.

You can use the following examples of free Internet Marketing Ninja SEO tools:

Broken link tool: Use the site crawl feature to create an XML sitemap of your website and find broken links and redirects.

Image information:

Examine all of your page links—internal, external, etc.—on your website to see what functions correctly and what requires updating.

Tool for on-page optimization:

Use this to assess the content, meta data, and internal links on your website.

Compare and contrast:

Contrast the SEO of your website’s pages with those of a rival.

Examine the time it takes for a web page to load and for each component to fully appear.

6. Bing Webmaster

Bing Webmaster


You get access to a combination of tools, including as reporting, diagnostic, and SEO tools, through Microsoft Bing Webmaster.

To make sure your site is properly optimised for organic search, you can maintain backlinks, examine keywords, and assess your website with the aid of free SEO tools.

Other things you can perform using Bing Webmaster’s SEO tools include:

look at backlink profiles

Understand the referring pages, domains, and anchor links in your backlink profile.

Conduct a keyword search:

Identify the terms and phrases that your audience uses in their searches, as well as the frequency of those searches.

Utilize the site scanning tool:

Check your website for technical SEO mistakes by crawling it.

Receive SEO reports

Look over any mistakes on your website and specific site pages.

7. Google Trends

Google Trends


When your company is already established, traditional SEO tools like the ones we’ve already described are excellent for conducting research and audits.

But what if you’re launching a new firm and want to know what well-liked markets, subjects, and concepts people are researching?

For a wide term landscape for your website, Google Trends is a terrific location to look for undiscovered possibilities.

You should be mindful that Google Trends does not provide granular data.

The best results can be obtained from this tool if you use it as a compass to establish the direction of your SEO strategy and then combine those insights with a more powerful programme, such as HubSpot’s SEO Marketing Tool.

What to search for in Google Trends is as follows:

Trends: Keep an eye out for trends in particular nations or areas of the world.

Popular subjects: Research well-known figures and long-tail keywords associated with them.

Comparisons: Evaluate and contrast historical trends.

8. Seolyzer


You may see out how search engines like Google perceive your website with the use of the free site crawling, log analysis, and SEO tool Seolyzer.

To find and construct your SEO KPIs, Seolyzer gathers data that crawling bots record in your server’s log files when visiting your website.

Additionally, the tool shows problem codes, redirection, and page speed results.

Furthermore, Seolyzer can assist you in:

Watch for SEO problems:

You can fix issues like slow response times, error messages, and crawl volume before they cause more harm. Also check Free Tools For Image Compression

Organize your specific KPIs:

Examine the responsiveness of desktop versus mobile browsers, page performance, crawl volume, HTTP status codes, and current and new pages.

Segmenting websites

Find out which pages are most frequently accessed.

Compare the web pages that are essential to the success of your company to see which ones Google considers to be the most significant.

Analyze the effect of SEO

Recognize the results of your SEO work on a page-by-page basis or according to the page’s category.

9. SEOquake



A Google Chrome addon called SEOquake swiftly and for no cost analyses the SEO factors of a website.

This includes data file export, real-time URL and domain comparison, internal and external link audits, and on-page SEO audits.

SEOquake can also be utilized for the following things:

Link Analysis: Use the Link Examiner function of the tools to get a thorough analysis of how each of your links, including URLs, anchor text, and other link types, are doing.

Concentrate on important metrics:

You can modify the SEOquake reports you receive to just show the data and parameters that matter to you.

Check the SEO of your website:

Identify any SEO-related problems that search engines might be able to find.

Share your findings with relevant parties

Your SEO analysis’s findings can be exported as a customizable and shared report.

10. Seobility


A free SEO-checker tool is Seobility.

It allows you to review how well your website complies with current SEO best practises.

You may examine your website and get advice on how to improve its optimization by just inputting its URL.

You will have access to 1,000 subpage assessments, email reporting and alerts, and keyword tracking in addition to a thorough SEO audit of your website.

Other benefits of adopting Seobility include:

Look for technical mistakes

Quickly fix on-page SEO problems to increase traffic and avoid traffic lulls in the future.

Reliable SEO scoring

Obtain an SEO ranking that takes into account a variety of website variables, such as meta data, page quality, link structure, and more.

Analyze your meta information to identify any unique SEO problems, such as invalid or mistyped domain names or page URLs, meta titles and descriptions, and meta tags.

Opportunities for optimization

Identify areas where your page quality and speed might be improved (related to text, duplicate content, responsive design, and alt attributes for content).

Voici some ideas for links:

Obtain information regarding your headers, internal links, and inaccurate anchor text to better understand how your page and link structure might be improved.

Fixes for server errors

Determine which precise server issues are caused by any HTTP headers, CSS, or Javascript files.

11. Check My Links

Check My Links

You can utilize the Google Chrome plugin Check My Links to verify the functionality of your links on both internal and external web sites.

For instance, Check My Links would be able to inform you of the overall number of links on a Wikipedia page as well as the percentage of broken links if you were to search for a term there.

This is advantageous since you can fix any broken links right away (or hopefully, before a page goes live).


According to its developers, My Links is best for developers, content editors, and web designers.

Here are some further instances of what Check My Links is capable of:

Recognize any broken links:

Examine each link on your websites to find any that are broken.

Auto-highlighting problems

See the working links in green and the broken connections in red right away.

Export broken links for more investigation:

With one click, copy all of your problematic links to your clipboard.



With the help of the SEO browser BROWSEO, you can view your webpage in a condensed version and assess it to evaluate its UX, content, and SEO. Also check Twitter tools

The result will focus on your HTML when you enter the URL, allowing you to see the page’s structure, optimal search phrases, and other SEO-related elements.

Here are some samples of what you can accomplish with SEO:

Look at the word count on the page:

Find the ideal length for your website’s copy.

Determine how many links are on your page, both internal and external:

This enables you to assess the effectiveness of your linking strategy on each page.

View all of your meta data:

Review the meta descriptions, alt text, and title tags.

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