Best Amazon PPC Tools & Software will be described in this article. Amazon PPC software is an automation tool that helps you track, optimize and manage your sponsored ads better.
They not only boost your campaign’s performance but also provide you with measurable data to stay on top of the competition.
If you’re looking for a similar solution, I have put together 15 Amazon PPC software best known for their automation and optimization features.
Top 15 Best Amazon PPC Tools & Software In 2024
Top 15 Best Amazon PPC Tools & Software are explained here.
1. Helium 10
Helium 10 offers a versatile range of functions to assist you in running and growing your Amazon business. Also check Market Research Tools
While it is popular for its keyword research, you can use it to find trending products, run PPC campaigns, manage inventory, and do competitive analysis, all on one platform.
Recently it has added a new Ad Manager feature exclusively to automate your PPC advertisements.
It lets you create multiple campaigns at once, add negative keywords for precise targeting, and set a threshold limit to avoid Ad spend wastage. It also generates data-driven suggestions about the best phrases and bid amounts you should use to increase your conversions.
Here’re Helium 10’s core functions.
Features
- Advanced product research.
- Campaign automation.
- Competition tracking.
- Inventory management.
- Hijacks monitoring.
- List optimization.
- Mobile app.
Price
Helium 10’s advertising package starts at $99 per month. You can also sign up for free to explore the dashboard.
2. Zon.Tools
Zon.Tools is an advanced PPC manager, offering powerful automation and optimization functions to grow your Ad reach.
You can set a custom benchmark for your campaigns and place a fixed budget to put a limit on your bid movement.
Additionally, you can command Zon.Tools to pause ads with keywords that cease to become profitable.
It also has a threshold feature that delivers estimated cost per click based on your product prices and profit margin. A handy function.
Overall, with Zon.Tools, you can make bulk changes, easily manage keywords and bids, and get daily reports on how much return you’ve received on your investments.
Here’re its core features.
Features
- Powerful automation.
- Keyword mining.
- Bid management.
- Custom rules.
- Analytics.
- Advanced search filter.
- Supports multiple marketplaces.
Price
Zon.Tools charges $9 to $25 a month against a minimum of a $500 advertising budget.
Teikametrics is an ad manager that provides both automation and in-house expertise to help you grow your profit margin. This is another ppc tools and software alternative.
Its core features comprise a flywheel 2.0 function that uses artificial intelligence to analyze your data and offers the best way to make your campaigns cost-effective.
With it, you can optimize your bid strategy, discover high-performing keywords, and automate your workflows.
It additionally consolidates your sales and advertising costs and displays them in a digestible format to let you know your current status. You can even get a gross figure of the ad spend that has been wasted.
Here are its main features.
Features
- AI-powered automation.
- Keyword and bid optimization.
- Campaign management.
- In-depth analytics.
- In-house team.
Price
Teikametrics charges a 3% percentage of your Ad budget only when you exceed the set limit mentioned in the plan. You can also hire their team to work on your behalf for $1,500 a month.
4. Sellerapp
If you prefer an all-in-one solution to cover everything, from product research to ad management, Sellerapp is an ideal tool for you.
It gives you a bird’s eye view of your performance metrics and the average earning you’ve generated from your campaigns.
You can discover trending products, extract relevant keywords, and build custom rules to automate your campaigns.
It also allows you to set multiple alerts to receive an instant report if someone attempts to hijack your products or has a more appealing price strategy than yours.
Let me share Sellerapp’s core functions.
Features
- Competitive analysis.
- PPC manager.
- Keyword explorer.
- Content optimization.
- Business alerts.
- Product research.
Price
Sellerapp offers several plans to accommodate different businesses. For an entrepreneur, its basic plan is free, and monthly premium subscriptions cost a minimum of $40.
5. Sellics
Sellics is one of the widely preferred PPC management software for its automation and benchmarking features.
It has an AI-powered algorithm system that adjusts your campaign values based on the parameters you set and offers helpful suggestions on how to make it better.
You can sync it with your seller account, track your product advertisement performance, and compare them with your competitors to discover gaps and opportunities.
It also provides an SEO and review section to optimize your listing and learn the changes in your customer behavior. Also check social media management tools
Let me share its core features.
Features
- Benchmarking.
- Campaign automation.
- Content library.
- Performance metrics.
- SEO optimization.
- Customer review analyzer.
- Mobile support.
Price
Sellics starter plan is free to use, while its premium plans cost $300 to $1250 per month.
6. PPC Entourage
PPC Entourage offers similar features to Teikametrics, but there are few functions that give it a competitive advantage.
For one, it’s remarkably easy to operate. You can set your campaign on autopilot mode, get weekly reports to track your progress, and A/B test various bids to reduce your ACOS.
Second, it has an advanced bulk optimization function.
With it, you can edit all ads at once, pause all under-performing SKUs, and remove selected keywords that are not driving much traffic to your site. You can also pull a list of new high-value phrases to optimize your Ads.
It’s an extremely useful tool that can save you tons of time, especially if you have a diverse product line.
Here’re PPC Entourage’s core features.
Features
- Bulk optimization filter.
- Keyword explorer.
- Robust reporting.
- In-house Ad management services.
- Campaign automation.
- Training courses.
Price
PPC Entourage charges 2.9% of your Ad spend.
7. Ad Badger
Ad Badger is designed to help you reduce your preliminary work and optimize your PPC campaigns.
It has a navigation tool that displays how well your current strategy is working compared to your past methods.
With its smart automation, you can switch poor-performing keywords with high-volume phrases, find negative phrases to fine-tune your Ads and manage your bids to lower your ACOC.
It also has an excellent team that audits your ads and uses expert skills to efficiently run your campaigns.
Here’re Ad Badger’s core features.
Features
- Comparison charts.
- Bid optimizer.
- Negative and high-value keyword finder.
- Ad automation.
- Expert team.
- Campaign audits.
- Bulk action.
Price
Ad Badger offers quotes upon request, but you can take a free demo to explore it first.
8. Sellozo
Sellozo is a visually appealing PPC advertising software that manages the entire cycle of your Amazon Campaigns. This is another ppc tools and software alternative.
It lets you duplicate your auto-campaign values to your manual ones, places individual ACOC limits on your Ads, and sets your bid movement on autopilot.
With its robust analytics, you can get monthly highlights of your sales and record every action you’ve taken.
One of the Sellozo features I found most interesting was the inventory widget.
It displays your available product quantity to help you always keep your inventory in stock.
While it isn’t exactly a part of campaign management, it’s a highly convenient function.
Here’re Sellozo’s core features.
Features
- Campaign studio.
- Bid and keyword management.
- Workflow automation.
- Inventory supervision.
- Financial reports.
- History log.
- Analytics.
Price
Sellozo prices are not listed on its website, but you can contact sales to request quotes.
9. Prestozon
Prestozon is a user-friendly tool that specializes in bid optimization and keyword suggestions.
It constantly pulls data from Amazon and offers data-driven recommendations on the best bids and phrases to improve your ad performance.
You can use it to fine-tune your campaigns and set them on autopilot to let Preztozon take care of them.
It saves you from manually adjusting your bids or every time your ad stops making progress.
Prestozon also has an in-depth reporting dashboard and historical data function to get a quick glance at your best-performing ads. You can explore real-time changes in your strategy and make future projections based on past data.
Here’re its core features.
Features
- Bid optimization.
- Data trail.
- Bulk automation.
- Keyword management.
- Custom branding.
- Reporting.
- Worldwide access.
- Supports multiple users.
Price
Prestozon shares three plans starting at $50 a month.
10. Optmyzr
Optmyzr is a multi-platform software that helps small to medium organizations manage their PPC workflow more efficiently.
It detects low-performing ads, offers new keyword suggestions, and recommends attention-grabbing content to improve your Ad copy. You can dive deeper and further refine your campaign by setting precise rules on when to automatically lower and increase your bid.
What’s incredible about Optmyzr is its visual representation of conversions.
You can find out exactly what caused your clicks to drop and which element attracted more traffic.
It’s an extremely valuable function that can give you a clear guide on how to improve your strategy.
Features
- Bid optimization.
- Smart suggestions.
- Campaign management.
- Visual conversion chart.
- Shareable reports.
- Supports Amazon, Google, and Facebook Ads.
Price
Optimyzr charges a minimum of $250 per month. You can customize your plan according to your Ad budget.
11. Perpetua
Perpetua is AI-powered advertising software that takes a slightly different approach to Ad optimization. This is another ppc tools and software alternative.
Instead of merely automating Ads, it provides custom fields to set specific goals for your campaign. Based on those objectives, it optimizes and runs your Ads.
You can use Perpetua to target your competitor’s product pages, pick your own pages to upsell your low-demanding items, and set smart distribution to avoid Ad spend wastage.
What’s interesting is that you can manage your video ads on it as well. It’s one of its core features that allows you to leverage video channels to increase your brand’s visibility.
Here’re its main functions.
Feature
- Multi-platform support.
- Video display Ad optimization.
- Advanced targeting.
- Analytics.
- Mobile App.
- Keyword research.
Price
Perpetua plan starts at $200 per month.
12. Adspert
Adspert, like Perpetua, also has a goal-based automation model that offers a list of targets you can set for your product group or campaigns.
You can use it to boost your conversions, reduce your ACOS, manage your budget, and increase your ROI. Also check project timeline
But what sets Adspert apart from others is its smart analytics.
You not only get realistic suggestions for your campaigns, but you can also create a projection of your goals to estimate the future outcome should you decide to go for your selected target.
It’s an incredibly useful tool for those who’re new to advertising, and aren’t sure what value to target to get the desired result.
Here’re Adspert’s core features.
Features
- Bid management.
- Campaign optimization.
- Keyword mining.
- Bulk edition.
- Monitoring and Analysis.
- Goal setting.
- Scenario projection.
- Support multiple marketplaces.
Price
Adspert charges 99 EUR per month for its Amazon Package.
13. SellerLabs
SellerLabs is an Ad management suite that offers an automation tool called ignite to optimize your PPC campaigns. This is another ppc tools and software alternative.
It’s a beginner-friendly AI-powered software that analyses your monthly goals and creates a group of Ads to run on your behalf. Not only that, but it also shares data-backed recommendations on the best course of action you should take to manage your ACOS.
It’s a powerful function that can help you devise better strategies if you have been previously unsuccessful in generating profits from manual campaigns.
In addition to ad management, you can also manage your seller account on Sellerlabs, engage with your customers, and monitor your inventory directly from the home screen.
Here’re its automation features.
Features
- Strategy optimization.
- AI-powered suggestions.
- Custom tracking.
- Dayparting.
- Search term generation.
- Activity log.
- Advanced filter.
Price
SellerLabs monthly plan starts at $49.
14. Profit Whales
Profit Whales offers advanced features to identify your campaign’s weak areas, strengthen your PPC strategy, and automate the entire process to save your time.
With it, you can detect keywords that are not converting well, harvest high-value phrases for you to optimize your campaigns, and schedule them to run on specific days.
What’s great about Profit Whales is that it outlines the exact result each of its functions is supposed to deliver.
You don’t have to guess your next step.
It lists down pre-defined targets and optimization stages to show you the right approach.
Let me summarize its core features.
Features
- Keyword harvesting and targeting.
- Bid optimization.
- Tracking report.
- Step-by-step automation module.
- Tooltips.
- Dayparting.
Price
Profit Whales shares quotes on request.
15. Advigator
Advigator is ideal for entrepreneurs who need a simple tool to automatically manage their keywords, bids, budget, and targets for them.
It explores the marketplace for best-performing phrases, adds them to your campaigns, and adjusts your bids to meet your budget.
You don’t need to conduct preliminary research or optimize your Ads. It updates the trending data after every 24 hours and periodically changes the values to deliver better results. This is another ppc tools and software alternative.
That said, it does offer you the flexibility to make manual changes as well.
You can set an ACOS target for your ads, make bulk edits to your entire catalog, and distribute your budget as you see fit.
Features
- Product, display, and video campaign creation.
- Auto-targeting.
- Keyword optimization.
- Bulk editing.
- Analytics.
- Simple IU.
Price
Advigator charges 5% of your Ad budget per month.
Conclusion:
Why Should You Use Amazon PPC Software?
PPC advertising is an essential part of Amazon marketing that almost every entrepreneur employs today to increase their product visibility.
But, while they do help tons of businesses maximize their conversions, they’re fairly difficult to manage.
With a well-structured PPC campaign, you’ll have a better chance of getting your product ranked and you can direct at least 65% of traffic to your store.
Just remember, an average seller generates approximately a 10% conversion rate to run their business successfully. If you’re earning below the benchmark, it might be a good time to buy PPC software. Good luck!
