Best and most authentic email marketing services will be described in this article. Sendinblue is our top preference for email marketing services because it provides the best value for the majority of users. With Sendinblue, you may start sending 300 emails every day for free without a credit card.
One of the most effective marketing tools you have at your disposal is email. Compared to other marketing campaigns, it can increase engagement, foster relationships, and produce a higher return on investment.
Finding the best email marketing service is the first step to a successful email campaign. This guide has a solution for you whether you’re creating a fresh list from scratch or simply need a simpler way to reach your audience.
Top 10 Best Email Marketing Services in 2022
Top 10 Best Email Marketing Services are explained here.
I’ve managed email lists with more than 100,000 members during my career and have tried just about every email marketing platform available.
This article will assist you in locating the finest email marketing solution for your needs, whether you’re wanting to transfer providers or are building a fresh email list from beginning.
1. Sendinblue — Best overall
One of the most well-liked email marketing services available is provided by Sendinblue. An email campaign can be launched and tracked using everything that is already there. Watch your outreach take off by adding your material to their machine.
Don’t just take my word for it; you can access Sendinblue’s free, perpetual edition right away. Without paying a dime, you can send up to 300 emails per day. You’ll comprehend why it’s so well-liked once you observe how it operates. Also check workflow management software
This is a well-developed platform with more functionality than you might anticipate. You may add live chat to your website and collect new email addresses from visitors who are looking about your store or learning more about your business.
Many things are appealing. A built-in CRM with space for as many contacts as you like, simple tools to design workflows, and more than 40 customisable themes.
Build that list as easily as you can with forms that are appealing and convert website visitors into subscribers. The simple Sendinblue user interface enables integrating a form as easy as a few mouse clicks.
It is simple to understand how these tools support audience, lead, and customer growth. Additionally, Sendinblue may handle SMS and chat, unlike other email marketing services, if you wish to generate leads via text or on your website.
The site is accessible through a terrific free plan that allows you to send up to 300 emails daily and has an infinite contact limit. That’s a really good offer, especially if you’re a solopreneur or running a bootstrapped firm.
For the majority of startups and little enterprises, the Lite plans should be more than adequate.
However, the Premium option is always a fantastic choice as your business grows. That also includes telephone assistance and additional marketing features like Facebook and retargeted advertisements. This is another email marketing services.
2. Constant Contact — Best drag-and-drop builder
For those who are new to the globe of email marketing, Constant Contact is a fantastic tool.
Without any coding experience, you can simply design fresh emails that look excellent and are consistent with your brand using their user-friendly drag-and-drop email builder. It is easy and quick to add text, photographs, videos, discounts, polls, and events to any message.
Additionally, they provide more than 100 pre-made, mobile-friendly layouts.
It’s a fairly friendly platform to use. Non-techies will soon discover that their newsletters are considerably more professional.
You may follow the progress of your campaigns in real time using Constant Contact. You can view data for each individual subscriber as well as anything from open rates to click-through rates.
This is crucial since there is no other way to determine which initiatives are effective and which ones should be placed on hold.
Constant Contact’s automation features are a crucial advantage. The majority of the research may be done automatically. For starters, you can set up drip campaigns based on the activities of new subscribers and trigger welcome messages for them.
The software of Constant Contact’s email service is clear-cut. You can pick between the Email and Email Plus options.
Your rate will depend on how many subscribers you have on your list, like the majority of email marketing platforms do. You can send emails indefinitely under both options.
The Plus tiers go on until you reach level 50,000. You will be upgraded to the Email Plus plan immediately after you surpass 10,000 subscribers.
The less expensive package is adequate for standard and business emails. But I strongly advise using Email Plus if you want to get the most out of your email marketing.
This package includes more sophisticated capabilities like dynamic content, automated behavioural campaigns, and subject line A/B testing. Personalized demographic information, coupons, surveys, and polls will all be available to you.
3. MailerLite — Best for the essentials at an affordable price
MailerLite provides all the necessities without any extras. If you want to try it out, there is no commitment because it is free to use for the first 1,000 subscribers.
It’s a fantastic choice for anyone looking for a simple email marketing solution. You’re a maker who doesn’t require a lot of frills and bells. All you require are the right tools to launch your newsletter or run a straightforward campaign.
Also advantageous to teams. This platform won’t scare anyone, so everyone will make use of the essential tools at their disposal.
It’s not like you are severely constrained because the platform still provides capabilities for automation, landing pages, pop-ups, and surveys. However, even the user interface for each one is simple and sparse.
The drag-and-drop editor in MailerLite makes it simple for anyone to create a premium message. Utilize features like A/B testing to segment your subscribers to improve customization and optimise your marketing.
For those of you looking for straightforward email software at a reasonable price, I’d suggest MailerLite. This is another email marketing services.
Each 10,000 subscribers see a $20–$40 increase in the pricing tiers. One of the smallest costly options on our list, MailerLite provides a 30% savings if you choose annual pricing.
A free plan is available for up to 1,000 subscribers, however it only allows for 12,000 emails per month. The price is typically less expensive than the majority of other email marketing tools if you upgrade to a premium plan.
4. Omnisend —Best email and SMS marketing combo
An easy-to-use email marketing solution designed specifically for e-commerce websites is called Omnisend. For the purpose of turning leads into clients, they provide a variety of options, including automatic email and SMS communications.
To ensure you engage with as many customers as possible, they go above and above by combining text messaging, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting.
Their entire range of channels supports segmented campaigns. As a consequence, you will be qualified to specifically target the type of customer you require for your goods or services.
Additionally, they feature pre-built automation for activities your customers may take, such as welcome emails and messages and cart abandonment emails and messages.
Making beautiful, brand-consistent emails is effortless because to their selection of theme-based drag-and-drop templates.
I strongly advise purchasing at least the Standard plan. You will also gain admission to their email and SMS automation capabilities, and having unbranded emails alone is worth the money. It’s also essential to have the 24-hour email and chat assistance.
5. Moosend — Best for ecommerce
Moosend provides an email marketing solution for everyone, from total beginners to seasoned pros. This is the ideal tool for everyone who runs an online store.
They provide all the capabilities you need to succeed with your email marketing campaigns, from their simple drag-and-drop email builder to their straightforward segmentation tool to their precise real-time analytics.
The ecommerce AI at Moosend is one of our favourite features. In order to target clients with products they might like based on the purchasing patterns of comparable customers, it uses collaborative filtering and machine learning.
Additionally, you’ll be able to effortlessly cross-sell to customers based on their purchasing patterns and keep note of how frequently they purchase specific products (like perishables) so you can consistently advertise the products they require to them at the precise moment they do. Also check identity verification
No other email marketing provider that I’ve seen has done this. But it might really help out the more recent e-business companies that want to enhance their targeting and segmentation game.
Additionally, Moosend excels at the fundamentals of email marketing. With their sophisticated personalisation tools, you may make emails just for your target audience. Your audience can be divided up using their segmentation tool according to factors like shopping cart abandonment rates and more. This is another email marketing services.
There are only 40 responsive themes available, which is not a lot. They are all striking, though, and very customisable.
Their basic plans are free, and their premium ones start at $8 per month.
6. AWeber — Best value for low subscriber count
AWeber is a trusted and reasonably priced provider of traditional email marketing services.
But AWeber really shines when it comes to its straightforward pricing scheme. In fact, it’s extremely profitable for people with short lists (500 subscribers or less).
AWeber offers all of its features with every plan, unlike competing platforms that add features and capabilities for plans at various pricing ranges.
Pricing is solely determined on how many subscribers you have on your list. Therefore, whether you have 20 connections or 20,000 contacts, you will receive the same features.
You’ll get all the standard capabilities that you anticipate from an email marketing solution with AWeber:
In terms of email deliverability rates, AWeber is the industry leader. They guarantee that your content is prepared to be delivered to the inboxes of your subscribers.
7. GetResponse — Best for automated lead generation
GetResponse offers a little bit more than a straightforward email marketing service. It is more of an all-encompassing solution with a focus on automation.
We truly mean it when we say “all-in-one.”
You’ll be able to gather a lot of leads, put them in the correct workflows, and convert them into repeat customers with the help of tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software. This is another email marketing services.
GetResponse has a unique tool it gives under the name of Autofunnel. It can be used to build funnels for webinars, sales, and other purposes. It is completely automatic and simple to use.
Emails, landing pages, pop-ups at the end of a page, marketing automation, Facebook ads, and e-commerce integration are examples of funnel components. Everything depends on your objectives and the configuration you choose. However, GetResponse offers all the resources you require to expand your subscriber list and make money from those connections.
GetResponse fully automates everything once a user enters your funnel. It’s the ideal technique to use several digital touchpoints to lead customers through the conversion process.
All of these costs are predicated on a subscriber base of 1,000. As your list expands, the rate will rise. As you can see, GetResponse offers advanced functionality like autoresponders, lead funnels, and sales funnels even in its entry-level account.
All accounts include 150 integrations, 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, and live chat support available around-the-clock.
But if you want to get the most of this software, especially if you don’t already have CRM software, I’d suggest the Plus plan. When compared to the other services we’ve examined, the base rate is unquestionably greater. The proposal just includes so much more, though.
Building automated lead funnels, landing sites, webinars, and many other features that just aren’t available from other suppliers is advantageous rather than just obtaining email software.
8. HubSpot — Best for automated email marketing
Given that HubSpot is the business leader in marketing automation, it should come as no surprise that they provide an excellent email marketing solution for companies of all sizes.
Without the aid of designers or IT, you can quickly and easily generate, customise, and optimise your emails with Hubspot’s service.
The automated workflows are where the software truly excels. This makes it simple for you to create email subscriber triggers and convert leads into paying clients (or whatever else you want them to do).
Consider it a “choose your own adventure” adventure that you set for your subscribers. You can direct them to experience various, targeted things via email based on the particular actions they perform.
The Hubspot Swiss Army Knife includes a variety of tools, including the email marketing service. It can be used unassisted or in conjunction with other products like their CRM and Marketing Hub. Adding those things only makes your email marketing more effective.
Additionally, Hubspot offers a tonne of pre-made email templates to assist you in achieving your goals. Without any coding or development experience, you can generate fantastic emails using their drag-and-drop builder.
HubSpot is easy to use and lets you adjust your layout, add calls-to-action and photos, as well as change the colours and content of your page to better represent your brand.
To easily increase your open and clickthrough rates, customise your emails using their cutting-edge personalisation capabilities. In order to automatically serve up the most pertinent subject lines, content, links, attachments, and calls-to-action, you can use any information in an email subscriber’s contact records. This is another email marketing services.
They have an excellent A/B testing tool. After sending your emails, use it and explore the in-depth analytics to determine which performed better—and why.
Utilize this information to identify the content and calls-to-action that will increase sales as well as the subject lines that receive the most opens. To precisely determine the return on investment of email marketing, you may also use this with landing pages and signup forms.
A subscription plan for the HubSpot email tool starts at $50 per month and is free for up to 2,000 monthly email blasts. Also check floor plan creator software
9. Drip
The platform Drip is quite new. It is a CRM that gives e-commerce companies access to email marketing.
I prefer Drip because they specialise on providing smaller, independent shops with the same potent automation and segmentation tools for email marketing as larger ecommerce sites. This makes them perfect for new ecommerce entrepreneurs.
They are therefore excellent for newer brands wanting to gain an advantage.
You may monitor important commerce data linked to consumer intent and purchasing behaviour using Drip.
Segmenting new website visitors from repeat clients will be possible. Drip also enables you to target customers who left shopping carts empty.
Drip provides you with tools that make it simple to target the right people with timely offers without requiring you to spend hours data mining.
Their CRM enables you to communicate with customers via email and other web touchpoints. Additionally, Drip provides a revenue attribution function that makes it easier for you to see which campaigns are genuinely profitable.
Once more, this is perfect for e-commerce stores.
Drip offers you all the tools you need to be successful with email marketing, including personalisation features, strong segmentation choices, and thorough analytics.
The number of consumers in your account determines the price.
This extends up to plans with a cap of 140,000 subscribers before bespoke pricing kicks in.
10. ConvertKit
One of my preferred email marketing services is ConvertKit. It’s the ideal option for all types of creators. That includes celebrities, writers for blogs, creators of videos, musicians, artists, and more. This is so that their platform, which employs landing pages, e-commerce sites, and membership sites, can better engage and grow your audience. This is another email marketing services.
Casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and other online properties will enable you to generate leads.
ConvertKit will be a top choice for those of you who wish to create automated email funnels at a reasonable cost.
You will be led through a straightforward visual flow chart to set up automated emails.
ConvertKit consolidates all of your subscribers into a single list rather than separating them into separate lists of contacts. However, you will always have the possibility to manually tag them for segmentation or automatically tag them depending on their activity to enhance the customization of your messages. That’s fantastic for artists who have large audiences.
The fastest way to send emails with neat formatting is with ConvertKit. There aren’t any intricate patterns or obtrusive features in this.
The software of ConvertKit depends on how many subscribers you have, like most email marketing programmes do.
You can take use of ConvertKit’s complimentary concierge migration service if you switch to them with more than 5,000 subscribers. If you choose an annual plan, you can get two months for free in addition to financial savings.
More than 70 third-party direct integrations, form customization, and personalised reporting are all features of ConvertKit. With minimal help on nights and weekends, email and live chat are only available for 12 hours per day, Monday through Friday.
How to Find the Best Email Marketing Service for You
You will be the only one who can use the greatest email marketing service currently offered. After all, the needs of a multimillion dollar data product business will differ greatly from those of a modest blogger.
However, there are some factors in particular that we took into account because, in our opinion, they are frequently the most crucial for the majority of organisations.
I’ll go over the specifics of how we created this list, what factors count and what don’t, and what you need to know to choose the best option for you.
Use our methodology to help inform your choice.
Plenty of Email Templates
Numerous factors can lead to the desire for an email marketing solution. Your initial sales funnel should be made, and your marketing plan should include email. Or perhaps all you want to do is send subscribers an occasional newsletter.
Whatever your motivation, you want to send emails that seem professional.
Finding an email marketing agency that offers you a list of fantastic email templates for any of your demands can help relieve the tension associated with tasks like formatting and typesetting.
To make designing a beautiful email easier, several of the options listed above provide drag-and-drop email templates. When you use tools like MailChimp’s email builder, a beautiful email automatically develops as you fill out the necessary information.
In order to serve particular goals, they will also provide a selection of various email template kinds.
For instance, Hubspot has a collection of ready-to-use sales email templates that you and your business may employ. They will even let you develop your own templates that are specific to your business if you so choose. You can alter them to suit your precise requirements and store them for future use.
Another excellent service is MailChimp, which offers a huge variety of email templates for various purposes, such as promoting a blog post or selling a product. Additionally, it is very adjustable, enabling you to make unique ones for the objectives of your brand.
Simple Segmentation
You’ll want to target various segments of your audience for various products as your business expands. After all, not everyone on your list will want the same thing if you offer a wide range of unique services and goods.
With a good email marketing service, you can segment your audience in simple but effective ways.
For instance, a service like MailChimp enables you to designate different audiences based on how people joined your email list. In this manner, you may quickly and automatically add those segments to targeted funnels that are specified (more on that later).
You may send segmented campaigns based on your subscribers’ interests, demographics, email open rates, and the products they’ve purchased using a provider like Omnisend (seen above).
It’s vital to remember that segmentation tools are paid-for if you want them (and you should if you’re serious about email marketing). Frequently, a service’s free plan excludes this. But it’s worth it, especially if you’re concerned with expansion and conversion.
In-Depth Analytics
“If you can calculate it, you can improve it,” says an old business proverb.
In order to achieve this, a competent email marketing provider will supply you with all the reporting tools required to give you detailed data and KPIs.
Knowing this information will provide you with crucial information on the demographics of your subscribers, who they are, and what they want from your business.
Additionally, it will assist you in developing future marketing plans and services that are better. With the correct analytics, for instance, you can segment your audiences more effectively.
The top traffic and conversion analytic tools are accessible on HubSpot. Their analytics tools will also let you know exactly how each of your emails performs and why, in addition to their A/B testing option.