Top 9 Best ActiveCampaign Alternatives In 2023

Best ActiveCampaign Alternatives  will be described in this article. Are you trying to decide amongst ActiveCampaign alternatives but having trouble making a decision? We have your back. Although it’s a well-liked alternative, ActiveCampaign isn’t the greatest choice for everyone who needs email and marketing automation capability. It isn’t the easiest platform to use, for starters. In actuality, it’s more difficult than the majority of competitors.

Top 9 Best ActiveCampaign Alternatives In 2023

In this article, you can know about Top 9 Best ActiveCampaign Alternatives In 2023 here are the details below;

Do not worry; this article examines the finest ActiveCampaign substitutes and discusses their main attributes, advantages and disadvantages, costs, and more—most of which are far simpler to use.

  • Moosend – The most user-friendly with cutting-edge automation.
  • Best affordable alternative with a free plan: MailerLite.
  • The best for e-commerce is Omnisend.
  • Best for SMS and transactional emails is SendinBlue.
  • Best for bloggers and content producers is ConvertKit.
  • Another excellent solution for e-commerce platforms is drip.
  • The best for large businesses is HubSpot.
  • AWeber is another another user-friendly, lightweight platform.

1. Moosend


One of the easiest tools for small businesses to employ for sophisticated automation is Moosend, an email marketing platform.

With the aid of the program, you’ll be able to send each of your subscribers highly tailored emails rapidly, use drag-and-drop builders to fully customize templates, and use A/B testing to gauge response.

You can send branded newsletters using one of the more than 40 free templates available, like “Skincare” for all things related to beauty, “Bubble Tea Shop” for those operating an online food delivery service, and “Billie Jean” for marketing eBooks.

Given how much time you can save, the designer-level templates are more than astounding because they are nearly ready to use. Additionally, Moosend provides powerful segmentation, editable email signup forms, tracking for openings, clicks, social shares, and unsubscribes, as well as the useful option to import data to WordPress.

If you’re just acquiring started with email marketing automation, it doesn’t get much simpler.

Advantages and Disadvantages

  • Strong analytics that keep you on course Some advanced capabilities are not available here but can be obtained elsewhere.
  • Basic signup form templates with an intuitive UI and quick loading
  • Over 40 time-saving designer templates Fewer direct third-party interfaces
  • Countdown timers on a landing page builder to generate leads


Pro and Enterprise are the two Moosend plans available. Pro offers unlimited emails, automated processes, and landing pages for $9 per month for 0–500 subscribers and $315 for up to 50,000 subscribers. You can pay less by paying annually.

For the Enterprise tier, you’ll need to get in touch for a personalized price, but it comes with priority support and a personal account manager.

There is a free 30-day trial offered, and no credit card is needed.

2. MailerLite


MailerLite is a cost-effective email marketing tool that has many of the same advanced capabilities as ActiveCampaign, making it the perfect alternative for those on a tight budget.

To construct your email campaigns, you can choose from not one, but three editors. Building campaigns is a breeze because to the drag-and-drop editor’s pre-made blocks, the rich-text email’s ability to add photos, CTA buttons, and videos, and the HTML editor’s ability to design unique campaigns from scratch.

MailerLite interacts with e-commerce platforms like Shopify and WooCommerce, allowing you to import free, high-quality pictures and GIFs right from the file management, and provides analytics so you can monitor sales and opens. Even personalized email polls and surveys are possible. This is another ActiveCampaign Alternatives.

I particularly enjoy the customized survey rules that provide dynamic surveys, or surveys that take action in response to the choices of your subscribers. It’s an excellent technique to keep a crowd interested and active while also allowing you to gauge consumer satisfaction and allowing them to voice their opinions so you can adjust your plan.

MailerLite does a lot well for a decent price, with a great user interface and superior email deliverability.

Advantages and Disadvantages

Easy-to-use solution with excellent email deliverability, but lacks ActiveCampaign’s all-in-one CRM and sophisticated segmentation mechanism.

Automation is simple compared to other systems’ UI, which is quick, effective, and presented nicely.

Excellent drag-and-drop editor with a ton of templates to pick from The back-end problems in both the old and new MailerLite versions cause confusion.

Email polls, dynamic surveys, and in-depth analytics


There are four cost-effective main options for MailerLite: Free, Growing Business, Advanced, and Enterprise.

Up to 1000 subscribers can use the free plan without paying anything, while Growing Business starts at $9 per month and Advanced at $19 per month. The second and third subscriptions both provide an unlimited number of monthly emails. To receive a personalized estimate for the Enterprise tier, you must contact us.

Starting off is free, and the Growing Business and Advanced tiers also provide 30-day samples.

3. Omnisend


Your emails, SMS messages, and web push notifications may be effortlessly managed with the ecommerce marketing automation platform Omnisend.

The software enables you to use integrated email and SMS campaigns with fully adjustable templates and automated email workflows, all in one location, once you’ve connected it to your store.

With the drag-and-drop email builder, you can construct customized campaigns using content blocks that can be placed wherever you like. The ability to filter your audience based on transactional events and purchasing patterns is provided by ecommerce-tailored segmentation. You can divide your customer base into groups according to the products they are purchasing, the average order value, and the frequency of their transactions. This is another ActiveCampaign Alternatives.

In addition to having a built-in product picker, recommendation engine, and form-building tools, Omnisend also has outstanding automation features. With a few adjustments, the automation sequences can be used; you won’t have to constantly battle annoying placeholder text.

A balanced selection of automation recipes, A/B split testing, integrated message reports, and advanced reporting—the latter of which enables you to examine engagement statistics and discover your best-performing automation—complete the package.

Advantages and Disadvantages

  • It can be difficult to create audience subgroups without an integrated product selector and recommendation engine.
  • There is a large number of automation recipes accessible, but in order to utilize them, you must link to an e-commerce site.
  • Combines the handling of email, SMS, and web push alerts Few email templates
  • An intuitive drag-and-drop builder


The free plan on Omnisend allows you to communicate with 250 contacts; the other two plans are Standard and Pro. Both Standard and Pro have monthly fees of $16 and $59 for up to 500 contacts, respectively.

Although the free edition has restrictions, there is no time limit, so you can use it to learn about the platform before committing.

4. Sendinblue


Email marketing automation software provider Sendinblue specializes in transactional emails and SMS.

You just create your message, pick the list, and schedule it to use the service to sell time-sensitive events by delivering mass SMS marketing campaigns to a contact list of your choice. Smart segmentation tools allow you to tailor SMS messages, and you may even include specific contact details like first or last name, company name, and other information.

You can quickly develop designer-caliber emails for the emails themselves. There are endless lists and contacts, so it’s as simple as selecting a template from the library, adding the blocks and style using the drag-and-drop builder, and choosing which list to send it to at the appropriate time.

The ability to easily set rules and criteria that cause the desired activities, such as sending emails and SMS messages to contacts or categorizing them into separate categories, is what makes automation no slouch either—it’s fantastic, in fact. The same contacts list can contain numerous workflows, each of which can be finished and easily transition the user to another. This is another ActiveCampaign Alternatives.

You can use pre-made workflows right now to keep things going if that’s too complicated. This automation is very difficult to match.

Advantages and Disadvantages

  • Customer help may be delayed when multiple workflows are active on the same list.
  • The higher plans are the only ones that let you set up logins for many users, which is an excellent pricing strategy for infrequent sending.
  • Contacts are unlimited on all plans.
  • Affordable segmentation with advanced features


With rates starting at $25 per month for the Starter plan, $65 per month for the Business plan, and $1000 per month for Enterprise customers, Sendinblue only charges based on the volume of emails you send each month. For individuals who send occasionally, this pricing structure is excellent.

The Starter and Business plans don’t provide free trials, but the restricted free plan is a great place to begin.

5. ConvertKit


The email marketing platform ConvertKit is one that bloggers and content producers will adore. With the tool’s helpful inline styling choices, you can easily build as many branded email templates as necessary and include links, photos, and videos to your emails. This is supported by a notable 98% email delivery rate, demonstrating that your emails are received. This is another ActiveCampaign Alternatives.

There are few constraints when using ConvertKit, so you can create landing pages or add signup forms to your blog. You also have the opportunity to add dropdown lists to your forms so that subscribers may provide more information.

The amount of segments you can generate using a filtering system is unlimited. You can use tags, custom form fields, and locations to create groups of subscribers.

To put it briefly: independent content producers will have a new home.

Advantages and Disadvantages

  • Excellent email deliverability, but no e-commerce platform connectors
  • Ready-to-use lead magnet delivery functionality Limited selection of email templates
  • Email builder has good segmentation features but should be improved.
  • Simple to use


ConvertKit, like most tools, bases its fees on the number of email subscribers you have; the free plan includes up to 300. For the same amount of subscribers, the Creator and Creator Pro plans start at $9 and $25 per month with automation solely available.

  • Forms and landing pages are limitless for all plans.
  • Examine ConvertKit Free
  • ConvertKit review may be found here.

6. Drip


Drip is a solution for email and SMS automation that is designed for e-commerce sites. With the help of the software, you can easily expand your online store and create email campaigns in a matter of minutes. There are many pre-built templates available to speed up the process, or you can use a convenient drag-and-drop editor to construct your own if you’d prefer.

You may drag in the components you require for desktop and mobile using the visual editor, including photos, buttons, social media icons, and new text sections. Overall, I found it to be really enjoyable to use, especially since you can easily reorder the pieces or delete entire portions with just one click.

Additionally, Drip offers a variety of pre-built automation workflows that address common e-commerce features like cart abandonment, customer win-back, and Cyber Monday discounts. Additionally, there are sophisticated segmentation options to distribute information to the appropriate audiences, the capability to target mobile clients with SMS, and individualized advice offered by analytics.

It’s a fantastic all-purpose product that the majority of users will find essential in their marketing toolbox.

Advantages and Disadvantages

Can’t import contacts from other formats, such as Excel files, while having advanced email automation that is simple to use overall

Onsite analytics to ensure that the proper audience sees the content requires further integration with third-party solutions. This is another ActiveCampaign Alternatives.

It’s not necessary to purchase a separate account for each list because many lists can be linked to the same master account utilizing supplemental subaccounts. However, if you have a lot of contacts, this can get pricey.

Send SMS campaigns to mobile users right now.


The size of your email list essentially determines how much Drip will charge you. It’s an easy price structure, but it also means that costs might rise; for instance, 30,000 email contacts will run you $449 each month.

There is a 14-day free trial available with no credit card needed.

7. HubSpot


HubSpot is a cutting-edge CRM platform that provides a comprehensive selection of marketing tools and sales automation, making it best suited for businesses.

You’ll discover email marketing, which enables you to build, customize, and optimize your email campaigns at an enterprise level, buried within that comprehensive suite. Use one of the many free templates available in the market, or create and send emails using goal-based email templates. This is another ActiveCampaign Alternatives.

The drag-and-drop editor is simple to use and makes it simple to change the branding, call-to-actions, and layout. HubSpot’s sizable CRM database powers the emails directly, guaranteeing that the information is always current and accurate.

Additionally, A/B tests are available to help you discover which subject lines get the most opens. Once you’re satisfied, you can send or schedule your email in a few clicks. The performance page provides a summary of all relevant information, including your open rate, click rate, deliverability statistics, and the most popular links.

Not to mention ABM technologies, lead and contact scoring, or omnichannel marketing automation. This is the enterprise-level option for sending mass emails without a fuss.

Advantages and Disadvantages

  • Not the simplest product to use, with advanced enterprise capabilities you’ll struggle to find elsewhere
  • A genuinely all-encompassing platform has a high potential cost.
  • Keeps track of many contact information


Email automation is a feature of HubSpot’s Marketing Hub Starter plan, which costs $45 a month and includes 1000 marketing contacts.

Professional tier pricing starts at $800 per month for 2000 contacts, while Enterprise tier pricing starts at $3600 per month for 10,000 contacts.

A few utilities are accessible for free use, but there is no free version.

8. AWeber


AWeber is a user-friendly and attractively lightweight email marketing software.

With the help of the tool’s straightforward drag-and-drop builder, you can add exactly what you want to a variety of pre-made email templates. Or, if you’d rather, you may start from fresh and select from a variety of various color schemes, layouts, and designs using the more than 600 free stock photographs.

Without ever leaving your account, Canva allows you to make eye-catching photos. Additionally, you have the ability to build email templates by using the URL of your website or Facebook page.

Pre-built autoresponders to greet new subscribers, unique sign-up forms and landing pages, as well as automated welcome, abandoned cart, and confirmation emails, are just a few of the many features available here. Additionally, you can watch which emails are generating the most clicks and conduct A/B split testing to see which text and photos work the best.

It’s another another fantastic choice for your email marketing, and using it couldn’t be much easier.

Advantages and Disadvantages

  • Beautiful landing page templates without cutting-edge features
  • Pricing might be pricey for prompt and courteous service
  • Analytics for email provide sales tracking
  • Integration with other platforms is simple.


Up to 500 email subscribers & 3,000 monthly email blasts are free to start with. The Pro tier, which starts at $16.15 a month and removes the AWeber branding, offers analytics and unlimited email lists.

9. GetResponse


GetResponse is an effective all-in-one email marketing service that offers all you require and more. This is another ActiveCampaign Alternatives.

It’s a platform made especially for people that need marketing and e-commerce capability out of the box, along with segmentation and automation options, SMS and web push notifications, and other features.

With the use of simple text, image, video, and button blocks, you can modify the layout of your emails using the drag-and-drop email builder. GIFs or even free stock photographs can then be used to further enhance them.

A useful and simple component of email marketing is using autoresponders properly. Given this, GetResponse has updated its RSS-to-email templates to give you the option to send them immediately after publishing or to compile them into daily, weekly, or monthly digests. Additionally, users have the option of automatic sharing on Twitter and Facebook.

You get the complete package if you also include lead funnels, clever popups, and the option to expand your list with gorgeous landing pages.

Advantages and Disadvantages

  • Lacks email personalisation possibilities despite excellent segmentation and marketing automation technologies.
  • Simple to use and navigate Free features for the majority of people
  • Free up to 500 contacts, and there are no email sending restrictions
  • Superior client service


Users of GetResponse have access to a free plan that includes up to 500 contacts.

Additionally, there are three paid plans: Ecommerce Marketing costs $97.58 per month for 1000 contacts, while Marketing Automation plans start at $15.58 per month.

Finding the best ActiveCampaign alternatives for your business

Our list of the top ActiveCampaign substitutes is now complete.

Whichever email marketing platform you ultimately choose, you’ll be in excellent company. They are all well worth your attention.

Consider your unique needs and available budget before committing.

Here are our top three choices:

For individuals who require easy-to-use, robust email automation, Moosend is a wonderful solution. The learning curve is very low due to the user-friendly interface.

In addition to a fantastic free edition and affordable subscription plans with 30-day samples, MailerLite is all about value.

The ecommerce companies who need automation, email marketing, segmentation, and targeted product suggestions should use Omnisend.

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