Digital marketing to promote church events is beneficial because you will quickly reach more users. Nowadays, one of the most used social networks and provides the most benefit to make yourself known is Instagram.
Today, Instagram is the most popular social network and has more than one billion monthly active users. In addition, it is a secure platform that will allow you to reach the right audience to make your event successful. Keep in mind that social media marketing is overwhelming for many people, and they think they need experts to help them have an effective strategy.
If you are an experienced or beginner and want to promote your church revival on Instagram, you are in the right place. Below you will find the main tips that will help you boost your event on Instagram and reach your target audience.
Basic tips for Marketing on Instagram and Publicizing your church events
To publicize church revival events can be a stressful thing for the organizers. It would be best to have a digital marketing strategy to reach your audience. If your church does not use social networks, certainly, it will not be known and reach the public it needs.
An Instagram account will help you build connections with new members of your church and help you keep growing in the short term. In addition, you will become known by younger members and achieve a larger community that will differentiate you from other churches.
Some of the easiest ways to carry out a good Instagram marketing plan is by following the following tips:
Create an Instagram account
The first thing you must have to start an Instagram marketing strategy is to create an account. Create a church Instagram account, and for more success, you can create it as a business account. You will post ads with a business account, but Instagram business accounts require a Facebook business page.
Optimize your Instagram profile
In the username, you must put the name of your church. That will be your identity. You can also search for a name similar to your church and get creative if a proper name is already in use. When you decide to create a username, you should take into account the following considerations:
- Usernames should only contain letters, numbers, or underscores.
- You have a maximum of 30 characters for your username.
Use a high-quality profile picture, or you can use the church logo, so people know it’s a real account. Also, you need to add an Instagram bio to grab the users’ attention. You should make the most of this space so that people can get to know you.
In that description, you will have the opportunity to place your church website, any related website, or Facebook page. You can also add the physical location of your church, so users know where they can find you.
To be successful in your Instagram marketing plan, you will need to post regularly. Select a photo or video of your choice. Then you can edit it and put filters on it, you should also put location tags, relevant hashtags, and a title to increase visibility.
If you want to publicize your church revival events, you will need to start with a high-quality, attractive publication. You can use a safe and professional post-builder so you can enjoy the best templates on the market. PosterMyWall is a free Instagram post maker that allows you to get great creations that you can use to advertise your church events.
You can also use engaging videos so that you can increase engagement on your Instagram profile. Depending on the images you use, you will get noticed, users will share your posts, and the word of your events will spread faster.
- You can share videos and images of your worship service.
- Highlight community or volunteer services.
- Your events and preparation of new events with the community’s help.
- New sermons
- New church services
- Celebration of baptisms, communions, and different significant events for your church.
Use tags or hashtags
When you decide to post your church revival events on Instagram, don’t forget to use hashtags. A hashtag is a word or phrase preceded by a hash symbol. They are widely used on Instagram and make their content recognizable in searches.
They indicate that content is related to a specific topic and can reach more people. You must use tags or hashtags so that you can easily reach more users and they can see your posts.
They will make your posts more visible and generate more engagement on Instagram. You can use #EventName as a label and use similar names to have a better marketing plan. You must use consistent names and words to reach your desired audience.
It is also important that you review these etiquettes so that your church event does not mix with groups or organizations other than your church. You can monitor other churches so you can be aware of the tags they use on their posts. You can take notes and use them in your new posts.
You must have frequent posts on Instagram
Although there is no exact or magical number of posts on Instagram that will help you become popular, experts say that you must be constant to reach more users. You can start posting 3-4 times a week; you need to be consistent so people can stay on top of your events.
Remember that you should pay attention to the quality of the image at the beginning so that users know that it is a safe and professional account. Use images and videos that engage your community and help you get new subscribers. Remember that you can use the PosterMyWall tool to enjoy the best templates for your Instagram posts.
It is an easy-to-use platform, and you will post unique images that will stand out from the other posts.
Use stories and videos
Instagram also allows you to use stories, videos, and Instagram Live so you can engage with your followers. If you want to have an effective church Instagram marketing plan, you will need to take the time to create quality content.
It is a platform that allows you to make fun videos that you can share from your phone, and you don’t need to be an expert. You can create videos up to one minute long to post to your feed. Another option you can use is the Instagram story.
Stories are videos or photo compilations that will be gone in 24 hours. You will be able to create original content and place the publications of your events made through a secure and professional tool such as PosterMyWall.
Interact with your community
Remember to respond to your followers’ comments to have a better interaction. In this way, you can also gain the trust of new church members and your congregation. For awesome posts, remember to use customizable Instagram post templates.